Branding Design Studio:
Brand Identity Design
Brand Design Projects
Throughout our career, we have created and contributed to the development of successful brands for global companies and promising startups.
Some of our Branding Design projects
Companies that have chosen PQ Design®
Pq Design: Branding and Packaging Design Agency
As a leading studio in brand design, our goal is to create brand identities that are recognizable, authentic and emotionally connect with the audience. We are specialized in the development of complete brand identities: from naming to logo design, from color palettes to typography, to defining the brand’s tone of voice and values.
Thanks to our experience in packaging design, we create solutions that not only protect the product but also make it stand out on shelves and online. Each package is designed to communicate the brand’s values and enhance the customer experience, combining aesthetics and functionality.
Our strategic approach combines market analysis, storytelling and creativity to develop brands that leave a lasting impression. We work with startups, SMEs and large companies, guiding them through all phases of the brand building process: from strategy definition to graphic design, to the creation of visual communication materials such as brochures, catalogues and digital content.
With over 13 years of experience, we are a reference point for those seeking innovative solutions in branding and the design of strong, consistent brands. Our ability to combine creativity and strategy makes us the ideal partner to transform an idea into a brand that inspires and grows over time.
Get in touch with our team of experts in visual brand design
Methodology in Brand Identity Design
Below you can learn more about our design method dedicated to brand design. It’s a structured and proven process, refined over the years to deliver our clients a unique brand identity that aligns with their core values.
Our approach always starts with a strategic idea, developed through workshops and brainstorming sessions involving designers, visual communication experts and marketing specialists. The goal is to translate the client’s vision and values into a distinctive and memorable visual identity that resonates with the target audience.
Each phase of the process is aimed at building a strong and consistent identity: from defining a clear visual language to developing graphic and digital materials that effectively communicate the brand. When needed, we also tackle complex challenges, such as creating innovative packaging or integrating sustainable design for brands committed to greater environmental responsibility.
Our brand design services include
Conceptual and strategic design: development of brand foundations, including definition of values, mission and vision.
Brand identity: creation of logos, color palettes, typography and visual guidelines.
Visual storytelling: design of visual elements that convey the brand’s story and personality.
Packaging design: solutions that express brand identity and capture consumer attention.
Color Material Finish (CMF): study of colors, materials and textures to reinforce visual consistency.
Communication materials: design of brochures, catalogues, presentations and digital content.
Digital design: development of graphics and templates optimized for social media, websites and online platforms.
Visual validation: testing of brand consistency and impact across various media and contexts.
Brand guidelines: complete documentation to ensure consistent visual communication across all channels.
Brand Design: what is it for?
Brand design is a crucial element in building a strong and recognizable brand, for both companies and consumers who interact with it.
But what exactly is brand design and why is it so important?
Brand design refers to the creation of a visual and strategic identity that represents a company’s values, mission, and personality. It goes far beyond just a logo or brand name: it includes every visual and communicative aspect that helps tell a brand’s story and build an emotional connection with the audience.
Effective brand design can significantly influence how consumers perceive a brand, making it instantly recognizable, memorable and trustworthy. It’s a process that involves choosing a distinctive color palette, using consistent typography and applying visual design principles that capture attention and clearly convey the brand’s message.
Brand design goes beyond aesthetics
It’s not just about creating something beautiful: brand design also considers strategic factors such as the target market, the emotions the brand wants to evoke and alignment with company values. It is a fundamental tool for standing out in saturated and highly competitive markets.
A well-thought-out brand design can:
Communicate the brand’s values and personality authentically.
Build trust and emotional connection with the audience.
Differentiate from competitors.
Drive instant brand recognition across various channels and formats, from packaging to social media.
In a competitive market, brand design becomes an essential tool to build a solid reputation and attract the right audience. Investing in high-quality brand design can make the difference between a successful brand and one that goes unnoticed.
In conclusion, brand design is much more than just an aesthetic choice: it’s the visual essence of what a company stands for and a powerful tool to drive brand growth.
