Pq Design Group

Industrial Design Service

As an industrial design company, we work on human-centred industrial design projects. Thanks to our approach, we create new products that users love.

Industria Design Services

Pq Design Group

Find out more about our industrial design company…


Emotional Design and Lean Design to drive innovation…


We collaborate with companies to generate value…

Design Process

When developing a new product, transversal skills are fundamental…


Frequently asked questions and answers from our customers…

Welcome to Pq Design Group

As a leading industrial design company, our approach is user-centric; in other words, our design starts from the end, that is, from the user. Customers turn to us for our cutting-edge industrial design services and innovative solutions. We have 13 years of experience in industrial design and developing new products in different product areas; we are an established design studio in the wearable, medical, consumer electronics, appliances, etc. We work with startups and global brands as partners, guiding them through every phase of product design, from strategy and conception to design, development and manufacturing.

Our philosophy focuses on “emotional design, ” allowing us to create complex industrial solutions that connect deeply with consumers. As one of Italy’s most renowned industrial design companies, we offer incomparable expertise and distinctive experiences. We collaborate with customers worldwide, drawing on the diverse talents of our designers, engineers, manufacturing specialists and marketing experts to imagine and create innovative product solutions.

Emotional design and Lean Design are two winning methodologies.

Emotional Design creates deep relationships with the user. Lean-Design® creates value for the customer

Emotional design is at the heart of our approach and services as a guiding principle that puts people and consumers first, helping us find the right balance between the design and users’ expectations. Another methodology we have refined over several years of activity is the one we have defined with “Lean Design”. In essence, it is a LEAN approach applied to design, which allows us to focus on activities that create value for our customers by eliminating wasteful practices. This methodology gives our project teams a highly efficient and pragmatic approach, allowing us to discover optimal solutions aligned with our client’s objectives. Our human-centred product design methodology includes seven key steps, starting with analysis and research. During the research phase of industrial design projects, we conduct in-depth customer research, benchmarking and analysis of competitors. In the next phase, we will consolidate our research on competitive maps, user interviews, and usability analyses. From this information, we identify, define and anticipate the specific requirements that a product should satisfy. Each product is intended for a particular target audience. This is why we need to identify the main points of interest that will engage the target audience. We create an identity for the product at the end of this analysis and research process.

Research / Analysis


-Ethnographic research

-Comparative analysis

-Competitive Analysis

-User interviews

-Trend analysis



Customers who have chosen us

Industrial Design Service

Below, you can learn more about the design process we use to drive innovation. It is a proven process with years of experience and success, thanks to which I have perfected and improved it over time to minimise risks and guarantee customer success.

The industrial design process in Pq Design Group always starts from an idea generated thanks to reflections and brainstorming between designers, engineers and marketing experts. Designers are tasked with transforming the strategic points to obtain a successful product into tangible ideas.

Sometimes, strategic inputs suggest technological challenges to the design team that require design effort. Designers and engineers come together to find the technical solutions and feasibility necessary to realise the innovative idea. The hypotheses are tested and then implemented thanks to the involvement of our production partners.

Industrial Design Services


Conceptual, preliminary design

Colour Material Finish (CMF)

Ergonomic tests

Functional 3D design


Materials and production technologies

Packaging design

Sustainable design

Product Design and Engineering

Integration with electronics

DFM (Design for manufacturing)

Rapid prototyping

Sketch security kit for home Zurich industrial design

User-Centric Approach

We apply user-centric principles to industrial design to improve design outcomes. Understanding the target is of fundamental importance, so we carefully analyse all the information on the target and the reference market. In this phase of work, user interviews and ethnographic research are often used to identify the salient points.


Concept Design

When we create a preliminary design, we always use 3D CAD modelling software, as thanks to them, it is possible to immediately check the project specifications such as ergonomics, dimensions, integration with mechanical and electronic parts, etc.

Using 3D modelling, designers interact with engineers and immediately analyse the ideas’ feasibility and production costs.


industrial design manufacturing and pre serie

Protection of intellectual property (patents)

Patenting the technology of a new device or, more simply, registering and protecting the external design is essential to creating value for our customers. We collaborate with a network of lawyers specialising in specialist legal services relating to trademarks, patents, designs, and know-how to help our clients with everything related to intellectual property protection. Our clients receive assistance from professional patent partners in drafting effective and complete claims based on the invention and characterisation data.


Once the tests are completed, generally carried out on prototypes and on a specific pre-series, the product is ready to move on to the industrial production phase. We use a series of specialised partners located in different areas of the world. We have partners with whom we produce plastic parts, metal and sheet metal parts, wood and other materials. We also make electronic components and packaging and take care of assembly on behalf of our customers,


UX / UI design

User experience (UX) design and user interface (UI) design are essential components of our approach. We manage through design how people interact with products. In this way we design products that are easy to use, safe and which generate satisfaction in the end user. Our products are user friendly because we apply the principles of human-centered design in all design phases.

Rapid prototyping

Rapid prototyping is an effective technology for quickly verifying the quality of a project. Once a rapid prototype has been created we can collect feedback and then go on to implement the project. Thanks to rapid prototyping we can improve the project both from a user point of view, to improve functionality and technical and production aspects.

We specialize in industrial prototyping. We use 3D printers, CNC machines and laser cutters to create realistic prototypes. We have machinery and a prototyping laboratory. Our designers and engineers can immediately test hypotheses.


Sketch security kit for home Zurich industrial design

Multisectoral Approach

Our approach spans many sectors. Our method is transversal.

Ours is a methodology that aims to respond concretely to the requests of a specific market and sector. Our method is successfully applied in different markets and product areas and can be divided into four main phases:

1) VISION: briefing, Market research, User Research, Design thinking
2 ) DESIGN: Opportunity map, Positioning, Trend Analysis, Product strategy, Survey
3) DEVELOPMENT: Product development, Engineering, Prototyping, Testing</span >
4) GO TO MARKET: Blueprint, Engineering, prototyping, Testing, Manufacturing Management.

We design innovative products, optimising performance, materials, price, packaging, communication, and cost.

We design the product from its interface through the packaging and arrive at its identity/market positioning.

A “turnkey” philosophy that starts from an idea and accompanies you until the launch of the product.

multi sector market industrial design firm

A long history of successes

Throughout our career, we have designed and collaborated on developing successful industrial products for global brands and promising startups.

Consumer electronics


Companies that have to create electronic devices must be able to count on quality, user-focused final design. Thanks to our Lean Design approach, we can reduce development times and provide customers with greater possibilities for customising products and their functions. Starting from identifying the needs expressed by the customer and the market, we use and interpret the information obtained to create the product design. In doing so, we consider the most suitable combination of materials and production technologies.

At PQ, we adopt a 360° approach that starts from the customer’s needs, which in identifying user expectations and analysing competitors is supported by an interdisciplinary team which combines the most varied skills: those of marketers, designers, mechanical and electronic engineers, partner manufacturing companies, and so on.

Kippy pet tracker design
consumer product industrial design studio italy

Consumer product

At PQ, we adopt a 360° approach that starts with customer needs, identifying user expectations and analysing competitors. The studio is supported by an interdisciplinary team that combines the most varied skills: those of marketers, designers, mechanical and electronic engineers, partner manufacturing companies, and so on.

Our user-centric approach consists of a series of skills and methods to design the product’s style and usability to balance users’ needs with the reality that emerges from the reference market. We extensively use tools and techniques such as focus groups, surveys, interviews and usability studies, managing to involve users in every design phase.

We are personally involved in selecting the best materials and processes for production and supporting product certification. We help the customer analyse, thanks to the support of our partners specialising in intellectual property, the situation from the point of view of possible patents.

Industrial equipment devices

Never before have industrial machinery reached such a high level of complexity. In an increasingly competitive market, marked by the advent of the IoT (Internet of Things), companies must guarantee innovation and know how to manage complexity.

In an increasingly demanding market, investments in technology, if supported by the right design skills, ensure that companies can have functional, high-performance and efficient industrial machinery in line with the reference regulatory standards.

Considering all standards during the design phase, it is essential to put machines on the market that comply with regulations and the expectations of entrepreneurs and workers: these must operate with durable industrial machinery that is proven safe for them and the environment.

The user experience is the starting point for the design of industrial machinery.


industrial product design
medical device award winner

Medical devices

We provide medical product design and development in different fields, such as life sciences, consumer health, neonatology and hospitals. We work for international brands that come from other countries and markets. We are a design award and a leading company for innovation in medical product design.

Our agency has been in the medical design sector for around 20 years. We have developed many medical products: neonatal equipment, analysis instruments and healthcare devices. These are products that have found great success on the market.


A toy is design involves a set of transversal skills, which range from the most exquisitely creative to the engineering ones.

Over the last few years, our agency has operated in the growing toy design sector. We have developed many toys, such as lamps, alarm clocks and interactive games with apps. These products have found great satisfaction from our most demanding customers: children. The positive feedback obtained certifies our commitment to the field of toy design.

Of consumers, neonatology and hospitals. We work for international brands that come from different countries and markets. We are a design award and a leading company for innovation in medical product design.

Our agency has been in the medical design sector for around 20 years. We have developed many medical products: neonatal equipment, analysis instruments and healthcare devices. These are products that have found great success on the market.

toy industrial product design


What is industrial design and how can it benefit my product?

Industrial design is a discipline that focuses on the design of physical products to improve their appearance, functionality, ergonomics, sustainability, costs, assembly, etc. Collaborating with an industrial design agency can bring numerous benefits to your product. Product experts (marketers, designers, engineers, production experts, etc.) will work to improve the product’s perceived value, making it attractive and able to attract the attention of consumers and the target audience. Furthermore, they will focus on optimising production, ensuring the product is easy to use and meets user needs. The final result will be a product that can position itself more competitively than its competitors.

Medical design for about 20 years. We have developed many medical products: neonatal equipment, analysis instruments and healthcare devices. These are products that have found great success on the market.

How can I choose the right industrial design agency for my project?

Choosing the right industrial design agency is crucial to the success of your project. First, I would like you to consider the agency’s experience in your specific industry. Industrial designers who know your market and consumer needs can offer more targeted solutions. Please carefully review the agency’s portfolio to evaluate its work’s quality and ensure its style aligns with your vision. It is equally important to establish open communication and good collaboration with the agency, as the project’s success will depend on the understanding and synergy between your team and the agency.

What are the advantages of working with an industrial design agency compared to one or more freelance designers?

While an individual designer can offer a more personal approach, industrial design agencies have a significant advantage. Agencies usually have a multidisciplinary team of professionals with different skills, including designers, engineers, marketers, project managers and team leaders. This allows for a more complete and integrated approach to your project. Additionally, agencies can manage complex projects on time and budget more efficiently. This multidisciplinary team can help solve design challenges more comprehensively.

What is the cost of industrial design by an agency?

The costs of industrial design by an agency vary greatly depending on the complexity of the project, the size of the agency and its reputation. I would like to tell you that discussing financial details with the agency and setting up your budget upfront is very important. Investing in industrial design can result in a significant return on investment, as a well-designed product can significantly increase sales. Larger agencies have higher management costs. However, this only sometimes corresponds to a better service than a well-organized small/medium agency.

How to protect my idea when collaborating with an industrial design agency?

To protect your idea, consider entering into a non-disclosure agreement (NDA) with the agency before sharing sensitive details. This legal agreement will clearly define the terms and conditions of confidentiality, ensuring that your intellectual property is protected. Additionally, you can seek legal advice to evaluate additional protection measures, such as patents or copyrights.

What are the typical phases of an industrial design project managed by an agency?

An industrial design project managed by an agency usually follows several phases. These include the research phase, in which market needs, competitors, target users, industry trends and so on are analysed. Concept design is the phase following the analysis in which innovative ideas are generated; product development leads to detailed specifications, the prototyping phase to test the design and, finally, the testing phase to ensure the quality and safety of the product. Each project is unique, so that the phases may vary based on specific needs.

What are some emerging trends in industrial design that the agency can apply to my product?

Some emerging trends in industrial design include sustainability, the use of recyclable materials, minimalist design, and the integration of advanced technologies such as the Internet of Things (IoT). Could you ensure the agency is current with these trends and can apply them to your product to make it cutting-edge in the market? At Pq Design Group, we update our research on trends every 3- 6 months. Two specific profiles deal with this type of analysis.

What are some examples of companies that have benefited from collaborating with industrial design agencies?

Numerous successful companies have benefited from working with industrial design agencies. For example, Apple worked with industrial designers to develop the iPhone, Dyson improved the vacuum cleaner, and Tesla revolutionised the automotive industry. These are just a few examples of how collaborating with an industrial design agency can lead to iconic and successful products. In the past, industrial design was linked only to specific sectors, such as furniture. In recent years, our industrial design agency has been involved in projects in sectors that, until a few years ago, were utterly foreign to the industrial design approach. Good design necessarily brings economic advantages.