Packaging Design Studio
We are the industrial packaging design studio offering innovative solutions for the design and creation of industrial products and packaging.
With over 15 years of experience, we work closely with companies across various sectors, including automotive, medical, electronics, and consumer goods.
For us, packaging design is the element that expresses the brand’s entire identity and enhances the consumer experience. That’s why we ensure results that combine aesthetics, perceived value, functionality, and sustainability.
Why Choose
PQ Design
+15 years of experience in industrial design and packaging, with a portfolio of over 250 completed projects for international clients: this is PQ Design Group.
Our team consists of designers, engineers, and specialists, all with strong multidisciplinary experience.
Over the years, we have built partnerships with hundreds of leading companies and startups and received numerous awards and recognitions, consolidating our position as a reference point in the industrial design sector and product design and development.
Companies that chose PQ Design®
Our Packaging Design Projects
The PQ Design Method
1. Brief Analysis
We collaborate with our clients to define objectives, target audiences, and key requirements. This initial step ensures a clear vision for the project.
2. Market Research
We study competitors, the relevant industry, and trends to identify strategic and differentiating opportunities.
3. Strategy Definition
We create a clear plan that defines how the packaging should position itself to communicate the brand’s value.
4. Concept Ideation
We evaluate shapes, colors, and materials, considering functionality, the message to be conveyed, and production requirements.
5. Design Development
We create the final design, integrating aesthetics, functionality, and sustainability for unique and appealing packaging.
6. Prototyping
We produce realistic mockups and prototypes to assess the design under real conditions, gathering feedback and ensuring it fully meets the client’s needs.
7. Field Testing
We perform usability and durability tests to ensure the packaging meets quality standards and consumer expectations.
8. Material Selection
We analyze the project’s technical and functional specifications to identify the most suitable materials, ensuring quality, durability, and compliance with industry standards.
9. Production Optimization
We work to reduce waste and complexity, making the packaging efficient to produce without compromising quality.
10. Production Supervision
We monitor the entire production process, collaborating with suppliers to ensure a flawless result.
11. Review and Feedback
We test resistance, functionality, and compliance with regulatory requirements, including usage simulations and technical evaluations.
12. Sustainability
Sustainable packaging solutions to reduce environmental impact while ensuring quality, efficiency, and regulatory compliance.
Packaging Design FAQ
What is the importance of packaging for a product?
Packaging is essential not only to protect the product but also to attract consumers, communicate the brand’s value, and ensure a good user experience.
What are the characteristics of effective packaging?
Effective packaging is functional, aesthetically pleasing, easily recognizable, sustainable, and capable of protecting the product during transport and use.
Why is packaging design important for brand identity?
Packaging design reflects the brand’s identity and values, creating an emotional connection with consumers and helping it stand out from the competition.
Why is the choice of materials important?
The choice of materials affects sustainability, product protection, and visual impact, while also meeting market demands and environmental regulations.
