Product Design
Findus Refrigerated Container
Findus: frozen product preservation
In collaboration with the innovation department at Findus, we developed a solution that preserves the freshness of frozen foods during shopping, simplifying the purchase experience and solving the problem of thawing.
The analysis of shopping habits and usage context allowed us to identify users’ real needs and translate them into targeted design choices.
The shape of the product was designed to easily adapt to different trolley models, thanks to an intuitive attachment plate.
We selected robust, insulating materials, validated through rigorous testing to ensure high thermal retention and eliminate critical thawing issues during shopping.
At the same time, careful work was carried out on visual identity: the choice of colors, the combination of materials, and the formal language were all conceived to align with the Findus brand, reinforcing its coherence and recognizability.
The semi-transparent frosted lid reflects this approach, allowing a glimpse of the contents and evoking—through its texture—a visual and tactile sensation that immediately recalls the frozen food world.
The result is a synthesis of aesthetics and functionality: a solution that transforms and redefines the shopping experience, revolutionizing everyday life with simplicity.
