Medical design  Â
BeGenius
Design of laboratory equipment
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Product design that enhances the brand
Elitech, a worldwide distributor of in vitro diagnostic equipment and reagents, decided to collaborate with our industrial design studio to design a new laboratory instrument design, a medical equipment for molecular biology laboratories called BeGenius®.
Elitech is an Italian company that manufactures and distributes diagnostic products for clinical chemistry, microbiology and molecular biology through a distribution network that includes more than 200 countries.
BeGenius is a new generation of scientific instruments conceived and designed to be smart, easy to use and extremely powerful.
A style with a strong identity that focuses on ease of use
Pq design has managed to give the medical instruments design character and personality respecting and enhancing the brand feeling of the company. The colors used – the bench and the green – reinforce the message and make it even more coherent. Great attention has been paid to how to use the machine to ensure a simple and intuitive work process, an experience that can make the user’s operations comfortable and safe. The opening has been designed to give great accessibility and space of maneuver. In addition, all the movements in the working area such as the insertion of cassettes and consumables, the touch screen and the cartridges are convenient to reach. In addition to the originality of the design, the project complies with a whole series of regulations and requirements that have guided the design team throughout the process of conception and development of design solutions.
Product design that enhances the brand
Elitech, a worldwide distributor of in vitro diagnostic equipment and reagents, decided to collaborate with our industrial design firm to design the new laboratory instrument design, a medical equipment for molecular biology laboratories called BeGenius®.
Pq design succeeded in giving character and personality to the design of the medical instruments, respecting and enhancing the brand feeling of the company. Great attention was paid to the way the machine is used to ensure a simple and intuitive work process, an experience that can make user operations comfortable and safe. In addition to the originality of the design, the project complies with numerous regulations and requirements that guided the design team throughout the process of conceiving and developing the design solutions.
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“Pq has been able to capture our thinking by transforming it into a modern design suited to our needs. That is why we continue to choose them for our projects.”
Francesco GORRETA, Vice President – Molecular R&D ELITechGroup S.p.A.
