

Razor
Rapira | Razor with Interchangeable Head
Un design innovativo per il settore della rasatura
Category:
Consumer goodsRapira, a benchmark in Russia for the production of shaving tools, tasked us with developing a new concept for a razor with interchangeable heads, focusing on both design and mechanical engineering.
When designing a product like this for body care, we strive to find design solutions that not only capture consumers’ attention but also enhance the overall sensory experience. For this reason, tactile materials have been used to increase the product’s appeal and positively influence its perception.
The razor has been specifically designed with an emphasis on the removal of the interchangeable head, for which the release mechanism has been carefully studied from both functional and perceptual perspectives, ensuring the user an exceptional experience. By meticulously analyzing every small detail, PQ Design has been able to provide the client with a fresh perspective, supporting them in an internal innovation process.





