Strategic Analysis
Strategic analysis is the starting point of every successful project.
It goes beyond aesthetics, encompassing a multidimensional evaluation that includes consumer benefits, technical feasibility, and strategic marketing considerations. This approach enables the development of innovative and targeted solutions, ensuring a tangible impact on the market.
What do we do?
Understanding the market context
We help companies define their product positioning by analyzing the industry, competitors, and emerging trends. This allows us to develop solutions that address real market needs and deliver meaningful impact.
Turning needs into tangible opportunities
We identify latent needs and design challenges, turning them into targeted design strategies. Through a holistic view of the product, we ensure that every element aligns with the user experience and business goals.
Connecting design and production
A good design must be feasible. We support companies in the transition from concept to production, working to reduce waste, costs, and industrial complexity, without compromising the final quality.
Driving innovation with a data-driven approach
Our strategies are based on analysis, testing, and validation to ensure that every design decision is backed by solid evidence and aimed at success.
Our Advantages
- We combine over 15 years of experience in industrial design
with an approach focused on strategic innovation. - We adopt lean methodology to ensure solutions that meet both your business needs and those of your market.
- We collaborate with startups and large companies
offering consulting that integrates design aspects with the strategic vision, for tangible and valuable long-term results.
The stages of consulting
Each of our strategic consultations follows a precise path, where every phase is designed to optimize the final result.
Market and Competitor Analysis
This approach improves usability and strengthens the connection between the product and the user.
We conduct a detailed analysis of the target market, identifying the key drivers influencing demand.
Through competitive benchmarking and industry research, we study the strategies of leading players, evaluate the product’s positioning, and analyze the brand to uncover market gaps.
This phase allows us to define a distinctive positioning, supported by concrete data and realistic objectives.
Patent Analysis
We conduct a thorough analysis of existing patents to identify opportunities and risks of conflict.
We evaluate the freedom to operate and protect innovation with intellectual property protection strategies.
This process allows us to avoid legal disputes and develop new patentable solutions, ensuring solid protection.
User Focus
We focus on an in-depth analysis of the target audience, using demographic, behavioral, and contextual data.
Through User Centered Design (UCD) techniques, focus groups, and the definition of personas, we design solutions that – in addition to being functional – align with user expectations.
This approach enhances usability and strengthens the connection between the product and the user.
Trend Analysis
We collect and interpret data on emerging trends in design, technology, and cultural changes.
We create moodboards to visualize these trends and define an innovative style that meets market needs.
This phase allows us to design solutions that can anticipate future developments, ensuring the product’s greater longevity and competitiveness.
Performance Analysis
We test and optimize the technical characteristics of the product, evaluating its robustness, durability, and production efficiency.
With ergonomics studies, performance analysis, and a careful selection of materials, we ensure that each project meets the highest quality standards.
