Toy Design Studio:
Designing the Future of Play
Toy design and toy projects
Throughout our career, we have designed and collaborated on the development of successful toys for both global brands and promising startups.
Some of our toy design projects
Toy companies that have chosen PQ Design®
Pq Design: Toy Design Studio
As a leading company in the design, development and creation of new toys, our approach is user-centered; in other words, our design starts from the end, which means from the user: our team specialized in design for kids & toys. Clients turn to us for our cutting-edge toy design services and innovative solutions. Our studio, specialized in the design and creation of toys, has 13 years of experience in toy design and the development of new toys and we are an established toy design agency.
We are a toy design studio that works with startups and global brands: we guide the client through every phase of product design, from strategy to design, development, and production.
Get in touch with our team of experts in toy design
Methodology in Toy Design
Below you can learn more about the design method we specifically use for toys. With years of experience and successes, this proven process has been continuously refined and improved to minimize risks and ensure success for the client.
The toy design and development process we use at PQ Design Group always starts with an idea generated through reflections and brainstorming sessions among designers, engineers and marketing experts. The designers’ task is to transform strategic points into tangible ideas that will lead to a successful product.
Sometimes, the strategic inputs present technological challenges that require a design effort. Designers and engineers work together to find technological solutions and the necessary feasibility to bring the innovative idea to life. The assumptions are tested and then implemented with the involvement of our production partners.
Toys Design Company
Preliminary conceptual design
Color Material Finish (CMF)
Ergonomic testing
Functional 3D design
Validation
Materials and production technologies
Packaging design
Sustainable design
Product design and engineering
Integration with electronics
DFM (Design for Manufacturing)
Rapid prototyping
Toy Design: what is it?
Toy design is a crucial aspect in the toy industry, for both children and adults, who purchase them.
But what exactly is toy design and why is it so important?
Toy design refers to the creation of toys that are not only visually attractive, but also intuitive, safe and engaging for children. Good design can significantly influence a child’s play experience, encouraging them to explore, learn and develop their skills.
Toy design goes beyond aesthetics. It also takes into account factors such as the quality of materials used, the durability of the toy and its suitability for the child’s age. Well-thought-out design can capture children’s attention and stimulate their imagination, fostering the development of cognitive, motor and social skills.
In today’s competitive toy industry, toy design becomes an essential tool for differentiation for companies. Good design can attract consumers, generate sales and build a strong brand reputation.
In conclusion, toy design is a crucial element in the toy industry. Investing in high-quality toy design can make the difference between a successful product and one that goes unnoticed.
