Warner Bros asks several design agencies to find solutions to enhance the purchase of the film on physical media (DVD). The target audience is an occasional buyer who acquires movies during holidays. Our idea was selected and launched by WB at Christmas 2018 in the Mondadori and Feltrinelli stores. It is a ready-to-mount gift pack sold in the stores along with the DVD. It is composed of a punched card with a space to write the dedication and a bow, also made in paper.