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Stationary design

Qui: magnetic pen holder

The magnetic pen holder awarded by the A Design Award

Client
Ozio

Services
Design & Strategy
Engineering
Production

2020

Category: Awarded | Home | Stationery

Qui (which in Italian means here) is a magnetic pencil and pen holder designed for Ozio that makes everyday life easier. Qui allows to stick a pen or pencil wherever one wishes. The metal disc is adhesive, so it can be applied to any surface. Just clip Qui onto a pencil or pen and thanks to the magnet it can be attached anywhere to always know where to find it.

 

For analog lovers

Although technology has invaded everyone’s life, many people love to use analog products. For all these people, pens, pencils, charcoals etc. besides being useful are also objects of affection.

In terms of data, despite the growing trend of digital products (notebooks, ebooks, smartpen, etc.), there is still a good part of the population that prefers paper instead of screens.

With Qui we have worked to meet the needs of this particular group of people. Our intent is to give a special place to analog tools that are indispensable for activities such as reading, writing, drawing, studying, etc.In terms of data, despite the growing trend of digital products (notebooks, ebooks, smartpen, etc.), there is still a good part of the population that prefers paper instead of screens.

With Qui we have worked to meet the needs of this particular group of people. Our intent is to give a special place to analog tools that are indispensable for activities such as reading, writing, drawing, studying, etc.

We have worked to create a unique object that stands out on the stationery market for its originality and particular function. 

We wanted to design a product capable of surprising the user and stimulating his imagination. 

Among the design challenges, the most difficult one was to make the object adaptable to the different formats of pencils and pens available on the market. 

Simulation for a 7.5 mm diameter pen

We overcame this challenge through engineering simulations and prototyping, in order to define the best geometry for our design.

A simple solution

The magnetic clip fits your pen or pencil and allows it to stick to any metal surface. For non metallic surfaces for example, if you want to clip the pen to your diary or agenda – Qui comes complete with an adhesive magnetic disk that can be attached to any surface: on a wall, on a computer, on a bag or on a notebook.

With Qui your pens and pencils are always where you want to find them, with the benefit of a splash of color that makes it easier to spot them at a glance.

Specifications

Injection molding of ABS, metal cut and laser engraving

Product dimensions:
Height 38mm x Width 12mm x Depth 13mm.

Package dimensions:
Height 76mm x Width 76mm x Depth 21mm