Runimalz: a revolutionary hybrid toy awarded by the EPDA.
Runimalz is a project of toy design made for Xplored, a game company that invented the video game. Our study focused on the product design of the board and the design development of the entire product. Runimalz is a hybrid toy made up of an APP / video game, a control board, three characters (wolf, gorilla and chameleon) and a totem / spinning top. Thanks to RFID technology, the three characters come to life on the control board that connects, using Wi-Fi, to smartphones and tablets via the APP. The game takes place by moving the creatures along the three tracks of the special board. The totems / spinning tops, instead, give special powers to the characters during the game.
We worked paying great attention to the playful and ergonomic factors so as to create a game that is intuitive and user friendly.
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