+39 06 87800016 [email protected]
Toy design
Runimalz: a revolutionary hybrid toy.




Runimalz is a hybrid toy made up of an APP / video game, a control board, three characters (wolf, gorilla and chameleon) and a totem / spinning top. Thanks to RFID technology, the three characters come to life on the control board that connects, using Wi-Fi, to smartphones and tablets via the APP. The game takes place by moving the creatures along the three tracks of the special board.
The totems / spinning tops, instead,
give special powers to the characters during the game.
Runimalz is a project made in collaboration with Xplored, a game company that designed and developed the video game. Our study focused on the design of the board and the optimization and industrialization of the entire product. We worked paying great attention to the playful and ergonomic factors so as to create a game that is intuitive and user friendly.
Runimalz is an interactive game designed for children age 3 and up.
The characters and totems/spinning tops not only interact with the virtual application, but they can also be used out of the board like normal physical toys.


Pq design studio
Ph +39 06 87800016
Fax +39 0692931990
[email protected]

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