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Toy design

Runimalz | A revolutionary hybrid toy design and development

Runimalz, our awarded product design of interactive hybrid toy-to-life

Client
Xplored

Services
Design
Engineering
Prototyping
Production

2016

Category: Awarded | Toys

Runimalz is a project of toy design and development made for Xplored, a game company that invented Runimalz game. Our industrial design firm focused on the product design of the board and the design development of the entire product. Runimalz is a hybrid toy made up of an APP / video game, a control board, three characters (wolf, gorilla and chameleon) and a totem / spinning top. Thanks to RFID technology, the three characters come to life on the control board that connects, using Wi-Fi, to smartphones and tablets via the APP. The game takes place by moving the creatures along the three tracks of the special board. The totems / spinning tops, instead, give special powers to the characters during the game.

Runimalz is a project launched on the market by 505 games an editorial division of the Digital Bros.

An industrial design project of an interactive toy product that combines the virtual with the real. We have focused a lot on the interaction that takes place between the game, the device and the user! The board has been designed to accommodate smartphones and tablets that connect via APP to the device / game. The player controls the creatures of the game by physically scrolling thanks to the rubber wheels on the three lanes. Each lane is equipped with a small LED that serves to identify the starting point and the recognition of the creatures.company that invented the video game. 

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We worked paying great attention to the playful and ergonomic factors so as to create a game that is intuitive and user friendly.

Runimalz is an interactive game designed for children age 3 and up.
The characters and totems/spinning tops not only interact with the virtual application, but they can also be used out of the board like normal physical toys.

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