Runimalz | A revolutionary hybrid toy design and development
Runimalz, our awarded product design of interactive hybrid toy-to-life
Runimalz is a project of toy design and development made for Xplored, a game company that invented Runimalz game. Our industrial design firm focused on the product design of the board and the design development of the entire product. Runimalz is a hybrid toy made up of an APP / video game, a control board, three characters (wolf, gorilla and chameleon) and a totem / spinning top. Thanks to RFID technology, the three characters come to life on the control board that connects, using Wi-Fi, to smartphones and tablets via the APP. The game takes place by moving the creatures along the three tracks of the special board. The totems / spinning tops, instead, give special powers to the characters during the game.
An industrial design project of an interactive toy product that combines the virtual with the real. We have focused a lot on the interaction that takes place between the game, the device and the user! The board has been designed to accommodate smartphones and tablets that connect via APP to the device / game. The player controls the creatures of the game by physically scrolling thanks to the rubber wheels on the three lanes. Each lane is equipped with a small LED that serves to identify the starting point and the recognition of the creatures.company that invented the video game.