+39 0237902955 info@pqdesign.com

More than 1.5 billion new mobile phones are purchased each year worldwide. The average life of a smartphone is in fact only 22 months. Then it is replaced. And much more often cell phone covers are changed. A practice that exponentially increases the consumption of plastic, which then cannot be completely recycled. A 100% biodegradable smartphone cover is the solution.

Plastic waste management is a global issue, with serious repercussions especially for our oceans. Scientists have estimated that since we started making plastics, 79% have ended up in landfills or the natural environment. Most of this plastic then forms micro-particles that seriously endanger ecosystems.

 A biodegradable cover for the environment


We have decided to make our contribution to stem the problem. With the startup Najture we have developed the first fully biodegradable and compostable phone case. In fact, most phone cases are made of elastomers. A material with good technical characteristics, but not completely biodegradable. Our goal was instead to create a 100% biodegradable phone case. There are currently no soft materials that meet this requirement.

There are similar initiatives on the market, but they do not guarantee 100% biodegradability, even if misleading indications are reported on the labels. According to the latest Greenpeace report on biodegradable plastics, it appears that “product descriptions often use false, misleading or unproven information”.

Our solution, Najture, is instead composed of the combination of natural cork and biodegradable rigid plastic. The cork acts as a natural shock absorber and is glued to the plastic using a biodegradable adhesive. The quality of the IamNature® biopolymer is also demonstrated by the “Bioplastics Award”, received for its high technical performance. It is in fact biobased and biodegradable (EU standard EN 13432). Plastic is synthesized by bacterial fermentation and degrades in soil and water.

Objective: reduction of CO2 emissions


Biodegradable plastic is useful for the end of the life cycle of a product. But if we take a closer look at the problem, we need to be aware of our impact on the world. If we consider the entire life cycle of a product, we understand that the use of biodegradable plastic is not the only solution to the global problem of disposable items. A paradigm shift is needed. As a designer, we want to think better about how to make products, in order to reduce CO2 emissions due to the extraction of the raw material, production, transport and disposal of the product.