Case History – Toys

Hybrid game designed for Xplored.

This project has win the European Product Design Award, a prestigious international design award.
Runimalz can be used both as innovative interface, both as simple toys. This innovative project is made in collaboration with Xplored, the company that created the videogame. Our tasks have been gameboard and totem design, as well as the engineering, prototyping and industrialization of the entire product, real creatures included.

Market analysis

As a incredibly innovative toy with no many competitors, we made an analysis of the most similar products on the market.


The client selected one of the three concepts proposals we developed.

3D Modelling

The 3D model of the gameboard has been very accurate to fit all the electronic components in strighted and thin spaces. To this aim we kept regular communications with the electronic engineers.


Thanks to reverse engineering we transformed the virtual animals in phisical and feasable products ready for production.


The prototype has confirmed the design and engineering choices, but it gave us the possibility to enhance and optimize the whole product.


Professional photos have been shut to show the toy components and characters, Runimalz.

Portfolio Toys design